As a serial stalker of the “new books” section of my local library, I came across a newly published (2011) gem titled Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business by Ann Handley (@MarketingProfs) and C. C. Chapman (@cc_chapman). Although the book is primarily written for entrepeneurs, the 282 page book would definitely benefit student affairs professionals and student leaders alike who are looking to develop and market educational and social program initiatives on campus.
The book is divided into four sections with 29 chapters:
- Part One: The Content Rules – This part educates on how good online content appeals to would-be constituents as well as how to give potential readers something they find value in and keep them returning.
- Part Two: The How-To Section – This section of the book illustrates specifics on how to develop blogs, webinars, Ebooks, videos, Podcasts, and other informational and media vehicles online.
- Part Three: Content That Converts: Success Stories (With Ideas You Can Steal!) – There are 10 case studies of various companies that have been extremely successful at developing remarkable content for their customers, which include Hubspot, Kodak, and Boeing just to name a few.
- Part Four: This Isn’t Goodbye – The final section (and chapter) of the book lists a 12-point checklist for how to develop remarkable content.
As the online, content marketing paradigm seems to be the hottest business model for success, I highly recommend this book to you as there are many lessons that you can utilize for success on your campus. I’ve found it to be an excellence resource that is not overly technical and is actually a fun read.
Scott M. Helfrich (@studentlifeguru) is the director of upper campus housing at California University of Pennsylvania, co-owner of Student Life Consultants, and the creator of http://www.studentlifeguru.com.