People are social and social is people.
That’s what the post-it stuck to my monitor says. (It’s right next to the ones that say, “To be a good writer, start writing everyday” and “There is comfort in single tasking.”)
Reminders like that help me stay focused, and since social media is a big part of my role at Fresno State, I have to remember social media is all about people. It seems like it would be hard to forget, right? Not so much.
I don’t know about you, but I’m bombarded with articles everyday about analytics, best times to post, creating useful content, videos on Facebook vs. videos on Instagram, etc. It’s all useful, sure, but sometimes it feels like we’re trying to trick people into thinking we are someone or something (organization, campus, brand, program) worth following. That’s where remembering that “people are social and social is people” comes in. Maybe we don’t have to trick anyone or lure anyone in.
I’ve found that none of that matters as much as being engaging and interacting with your audience in real and authentic ways. The same rules that apply to building your personal brand apply to building your organization’s brand: be interested and engaged. Listen to what your followers are talking about, and chime in. Be comfortable with being a part of the conversation every once in a while instead of driving it. Share what others are talking about instead of only promoting your own content. If you’re looking for long-term benefits, this will get your further.
Tips for Building Relationships on Social Media:
Talk about your passions, and connect with others who share them!
Ask questions—what do you want to learn more about? Need summer books to read? Ask your social network!
Don’t promote solely yourself—shout out others, and share what they are talking about
Engage at conferences —whether you are in attendance or not, following conference hashtags is a great opportunity for learning and connecting!
Share resources—read a great article? Share it!
Institutional/campus pride—engage with your alma mater and your current institution
Let your personal interests and professional interests show—you don’t have to only talk about being an #SAgrad or an #SApro; you can talk about what you do in your free time too! Be human!
At the end of the day, social media is all about relationships. Be your authentic self; that is how you are going to grow both personally and as an organization. How do you build relationships on social media? I’d love to connect with you! @mandijstewart