You’re probably starting to see these Quick Response codes, even if you don’t know exactly what they are. While Tom wrote about these almost three years ago, they are r[...]

I’ve been thinking a lot about first-generation students, trying to imagine what college is like for them and to determine ways we can serve them better. I remember a conversation [...]

As a serial stalker of the “new books” section of my local library, I came across a newly published (2011) gem titled Content Rules: How to Create Killer Blogs, Podcast[...]

Recently a marketing consultant visited our campus and reported that the “branding” trend is over. I interpreted this to mean that 1) I can cross personal branding off my “to do” l[...]

This was a sad day. One of my favorite stores let me down.  Target, how could you do this? My colleague at Bridgewater State posted this photo on his Facebook expressing his disapp[...]

I am thrilled to announce that I’m going to be blogging about Student Affairs and Technology for Inside Higher Ed (IHE). As an avid reader of IHE, I am very excited to join t[...]

Last weekend I attended Ungeeked Elite in Milwaukee. Some have called it the South by Southwest of the Midwest, but I think it was more like TED. Each day, 9 or 10 speakers gave a [...]

This summer I created our department's Facebook Page and Twitter account. Since then, other offices on campus have asked me for advice on Page creation, gaining departmental bu[...]

“Well-behaved women seldom make history.”  – Laurel Thatcher Ulrich “Embrace the Chaos” was one of my favorite chapters in The Whuffie Factor.  I̵[...]

Author Tara Hunt, in her book The Whuffie Factor: Using the Power of Social Networks to Build your Business, introduces us to the concept of social capitalism (a.k.a. “Whuffi[...]