No,  this is nothing inappropriate.  Just stroll down (or click over) to your bookstore and pick up a copy of Tara Hunt’s book called “The Whuffie Factor” and learn a little more a[...]

As discussed many times on this blog and countless other blogs around the web, colleges need to be more active on social networking sites to engage new, current and former students[...]

Earlier this summer Del Suggs challenged us to create contemporary mission statements that address why we do things. Sure enough, upon examining the missions of my scholarship and [...]

Sandra is sprinting as fast as she can down the hall so she isn’t late for her Chemistry class. Halfway down the hall she approaches a table staffed by the Student Soccer Clu[...]

vs.    or     vs. No matter how cute the clipart puppy is, if it’s on a piece of marketing material for an event, it screams cheap. Many schools use clipart because they thin[...]

I’m sure by now you are fairly familiar with the Facebook interface.  Many users don’t use all of Facebook’s features. The Network page can be a very powerfu[...]

Facebook made it incredibly simple to create targeted ads based on location, sex, age, keywords, political view, relationship status, education status, and workplace. These target [...]

This day and age it seems like everyone has a cell phone, many schools are beginning to tap into that technology, and use text messaging to inform students when needed. Since the T[...]

Like Joseph Campbell’s famous Hero’s Journey philosophy, we like to divide college students into 5 different stages of engagement based on the Engagement Pyramid below…[...]

There’s a phrase floating around in the higher education profession right now that none of us professionals like hearing. It brings shivers to our spines and sometimes tears to our[...]