WHAT IT DOES:
Attaches a point-scoring system to the activity of your Facebook Fans to help you discover your Top Fans through an engagement dashboard.
Long time readers will know that I’m a fan of the 90-9-1 rule when it comes to community engagement, so to have a tool that really brings this rule to life is a big deal and something I’ve been waiting for. It’s not perfect yet as it seems to only track month-to-month, but I’m sure in due time, they’ll have a full data dashboard.
The actionable outcomes of having a visualization of your Fan’s engagement will be huge. You’ll be able to identify your trending leaders. You’ll be able to reward the top engaged users every month. You’ll build a game layer ontop of engagement. You’ll be able to…what else? How do you see this being valuable to your work?