When it comes to goals, we’ve had the S.M.A.R.T. mantra pounded into us.  You know, your goals should be Specific, Measurable, Achievable,  Realistic and Time-based.  It’s a handy rule of thumb when it comes to setting those organizational and personal goals each year.

That’s a useful tool.  But let me offer you another tool. Dream Big.
Set an extraordinary goal, something that’s not “smart.”  Set a goal
that’s a real long shot, something that’s not easily attainable or
realistic.  Companies sometimes call them “BHAGs”— big, hairy audacious goals.

Why would you want to set an impractical goal?  For one simple reason:  big goals are inspiring.

It might be difficult to make that 8 a.m. Organic Chemistry class if
your only goal is to pass.  You might be more inspired to get up early
and study if your goal is to be a great heart surgeon.  Sure, medical
school could be years away from now, and practicing medicine even further way if you plan to specialize in cardiac surgery.

But having that big goal may make the difference between actually getting up and going to class or sleeping in and just barely passing (or flunking).  It helps to be inspired. 

When I was in graduate school, my fellow grad students had an
expression to deal with all the tedious busy work we got assigned:
“anything not worth doing is not worth doing well.”  But when we were
inspired by a big goal, we would come in early and work latedoing all the little things it took to achieve it.   

Come up with that organizational goal that will inspire your
members.  Having that big dream can make the mundane chores seem more
important.  Think of the difference it makes to have a big goal.  Could you get your members to participate in a fund raising car wash if the goal was to take all of the members to see a movie? 

Now, imagine if the goal was to take all of the members to the national convention in New York. 

See the difference a goal makes?  Inspire your members with a big goal.  You just might attain it.