Facebook made it incredibly simple to create targeted ads based on location, sex, age, keywords, political view, relationship status, education status, and workplace. These target ads, called flyers, are a great and cheap way to market your events. If you’ve never tired it, here’s a quick tutorial to get your started:
Step 1: Log into your Facebook account
Step 2: Scroll to the bottom of your profile page and click on “advertisers”
Step 3: Click on “Order Facebook Flyers”
Step 4: Click on “Flyers Pro”
Flyers Basic allows you to pay-per-flyer-impression which means that you will pay around $10 to have the flyer appear 5,000 times on Facebook. With Flyers Pro, you only pay when someone clicks on your ad instead of just appearing on their page. I think this is the more effective approach because you are only going to pay if someone is interested and if they don’t click through, you still get the flyer-impression on their page, but you don’t pay for it!
Step 5: Add the info you want to your flyer
Facebook will update your flyer in real time so you know exactly what it will look like when it’s live. You can add text, links, and photos to your flyer.
Step 6: Set a budget and the search criteria for who should see your flyer
This is where the power of the flyer gets impressive. You can narrow your listing down to only a select group of people if you want. Filter by location, sex, age, keywords, political view, relationship status, education status, and workplace. Only those people will see your flyer.
Step 7: See your results
Your flyer will appear on the side of a Facebook profile. And again you will only pay when someone clicks on your ad.
Step 8: Monitor your progress
Facebook allows you to monitor how well your flyer is doing. Click on either of these two tabs and you will see data for your flyer. You can also go back and adjust your flyer’s content or search criteria at any time.