On Friday, I went to do a Google search for Swift Kick (creators of Red Rover & other items) and came across this Swift-Kick which is Kent State University’s Stark Campus online student portal. I think it hits the nail on the head in terms of creating an online portal that is useful for students but also talks their language. I’ve noticed that Higher Ed as a whole is not good at speaking students’ language and so did they:
SWIFT KICK began life as the first-year and new student outreach program for Kent State University’s Stark Campus, but it has become so much more. This is the cyber-world home of the Student Services team. It is a place that we’ve built because we’ve found that the traditional, preachy sort of communication that is typical of universities and schools just doesn’t resonate with the students. We came to this brilliant conclusion when we stopped looking at the world through the eyes of a Student Services office and started looking at it through the eyes of an actual person.
As luck would have it, most of us are actual people, so it was relatively easy. We reasoned: If we don’t like to listen to the dull, monotonous sounds of a 40-something teacher-type talking about going to class and studying the material, why would anyone else? Therefore we will be using this site and program to talk to you the way we talk to each other – like real people living in a real world filled with all the real world things that can both cause distractions and light a fire under each of us. Have a problem, question or suggestions? You can use this site to contact us as well as eachother. Swift Kick is open 24 / 7!
We hope you realize that each of us have been there and done that. We have all been to school in the modern higher education system. We have all rolled into class late or slept through a lecture. We know what it’s like. The difference is we know how to avoid these things. We have graduated. We can help you graduate, too.
Great job folks. I hope it’s okay if I take some ideas.