“Be humble,” “don’t show off”, “know your place”. These were the ideologies espoused to me by my parents during my formative years. Knowing what you do and achieve is its own reward. While these sentiments certainly have value, I would argue there are instances that silence and self-restraint undermines potential and perception.
Modesty may not always be the best policy. Tap into and capitalize on your assets. There is, arguably, a time and place to forego humility and showcase your strengths. It starts with self-reflection – knowing who you are, how others see you and who you strive to be. From self-knowledge can come self-promotion. With this in mind, I offer a simple yet powerful approach revising the acronym SOS.
As commonly known, SOS is the maritime radio distress signal and is often associated with such phrases as “Save Our Ship” or “Save Our Souls“. My take, rather, is a positive spin on a negative phrase as it focuses on individual strengths and positives. This is not about a sinking ship, rather, setting a course that puts you on an optimal direction – one that capitalizes on ability and potential.
It starts with recognizing your Strengths.
Identify the positives and know your strengths. Let’s face it – we all have strengths as well as weaknesses. However, often we focus so much of our attention on what is wrong we neglect to emphasize what is right. Therefore, this requires honest and thoughtful self-reflection.
Own your identity.
This is multifaceted. Know who you are but also know how others see you. It is more than likely that there is a discrepancy in how others see you and who you are. Perception, even when inaccurate, becomes one’s reality. Thus, the challenge is to bring congruence – actively work to have others see you as you really are. Self-awareness should be dynamic and reflect growth. Know who you want to be. Set goals, move forward and strive to find congruence between your real self and ideal self. Attempt to turn weaknesses into strengths so the ideal becomes more of a reality. Self-awareness is invaluable, yet, self-promotion may foster personal and professional advancement.
Showcase your assets.
Actively promote the positives. Here is the caveat in the equation – know the difference between arrogance and confidence. Being confident is a quality we all should strive to achieve. Arrogance is weakness disguised as strength and is often a camouflage for insecurity. Confidence speaks for itself. Put yourself in situations where you shine. Present all aspects of yourself in the best light – feel good, look good, and be good. It’s okay for others to see the good in you. Own it and be proud.
Know your strengths. Own your identity. Showcase your assets. Don’t be afraid to put your best self forth, because self-efficacy, belief in yourself, may be what you need to carry you forward.
“The reward of a thing well done is having done it” – profound words from Ralph Waldo Emerson. There certainly is a time and place for humility, but there is also a time and place to shine and capitalize on your many strengths.
> BONUS <
Podcast With Dave Kerpen on Authenticity/ Branding on Social Media