"What's a tweetup?" These were the first words out of our associate director's mouth when I told him I wanted to plan a UNC campus tweetup to coincide with a personal branding/new media workshop I'm delivering in September. A tweetup is an in-person meeting of twitter users, typically organized by geographic region.
This summer I've had the pleasure of connecting with a fairly diverse range of Twitter users from our campus — from students to faculty to staff to the dean of the Kenan Flagler Business School. So, I had the idea to get these folks together in one room to talk about their Twitter experiences and meet each other face-to-face (okay, I probably won't be able to get the dean to come…). Coupling the event with a presentation that includes how-to information about a few new media tools — including Twitter — just seemed to make good sense.
Then I had the idea to go beyond pitching the event only to those currently using Twitter. I reached out to the Daily Tar Heel, our student-run newspaper, and asked if they would like to sign on as informal co-sponsors of the event and incorporate an educational slant by encouraging students to come and informally learn about Twitter and how it can be used professionally. We won't be doing any presentations, just casual conversation about how the tool can be used.
We've slated the event for September 28, and we'll just have to hold out to see how well it goes. I have no doubt that the dozen or so active campus program users of Twitter will come, and I also have no doubt that some number of the more-dedicated student user will come. But, the big question is: will the event attract the "simply curious" or the "been meaning to learn" crowd?
Have you done a campus tweetup at your institution? If so, how did it go and what ideas or thoughts would you share with others contemplating hosting one?