We hear it all the time—we’re in an age dominated by social media and digital technology. The ubiquity of social media calls for a changing landscape in higher education on several fronts. Within student affairs, it raises questions of social media policies for professional staff when engaging with students. It brings about conversations about communicating student services information to meet students where they are. And, it challenges practitioners to develop a sense of digital identity. In the broader higher education landscape, social media increasingly stands as a driving tool within university marketing for sustaining and increasing student enrollment. As more digital natives join the university environment, the topic of social media within student affairs practice, who require YouTube channel subscribers and Facebook likes, becomes something worth discussing.
As a professional social media marketer with a student affairs background, I am thrilled to team up with the Student Affairs Collective to introduce the #SASoMe series throughout July. (“SoMe” being a shorthand way to refer to “social media.”) In this series, we invite a variety of perspectives to chime in about how social media shows up in the world of student affairs. How are practitioners using social media? How has social media influenced the way practitioners present themselves? What do people make of the Facebook groups geared towards student affairs professionals? Anything involving social media and our lives as student affairs professionals comes to life in this new series.
If you would like to add your voice as a contributor to this series, please contact me at firstname.lastname@example.org or @MattMNazario to get on the schedule. Let’s get social!
For more information on how to get involved with the #SASoMe blog series, contact Matt Nazario-Miller at email@example.com.