Whether you’re new to working with student organizations on campus or you’re a seasoned professional, there’s always work to be done to increase the reach your organization. New or[...]

Higher education is notorious for having a hard time developing effective marketing strategies. College branding tends to mean institutions using a tagline but the taglines all sou[...]

Branding is a great way to display amazing work  and research at your institution. In student affairs there are many professionals who blog, work in partnerships, and present at co[...]

In a world that is increasingly data-driven, words like metrics, call-to-action, and ROI (Return on Investment) have become often discussed terms in work day conversation.  Our hig[...]

#1. Diversify While working for a previous institution, our department conducted a marketing assessment with the student body aimed at understanding which forms of advertising were[...]

Blame my degree in Organizational Communication for this, but I essentially bullied my director into allowing me to lead a discussion about our department’s brand.  It was a length[...]

Emerging social media is dominating the internet and users and jumping on board in record numbers.  We all know that Facebook leads all, but what about others?  I'v[...]