Blame my degree in Organizational Communication for this, but I essentially bullied my director into allowing me to lead a discussion about our department’s brand.  It was a length[...]

I spent some time at Carnegie Mellon University visiting a former intern last week. As we walked through their beautiful University Center, I noticed a large number of campus clubs[...]

Recently a marketing consultant visited our campus and reported that the “branding” trend is over. I interpreted this to mean that 1) I can cross personal branding off my “to do” l[...]

This was a sad day. One of my favorite stores let me down.  Target, how could you do this? My colleague at Bridgewater State posted this photo on his Facebook expressing his disapp[...]

“Well-behaved women seldom make history.”  – Laurel Thatcher Ulrich “Embrace the Chaos” was one of my favorite chapters in The Whuffie Factor.  I̵[...]

Author Tara Hunt, in her book The Whuffie Factor: Using the Power of Social Networks to Build your Business, introduces us to the concept of social capitalism (a.k.a. “Whuffi[...]

No,  this is nothing inappropriate.  Just stroll down (or click over) to your bookstore and pick up a copy of Tara Hunt’s book called “The Whuffie Factor” and learn a little more a[...]

There seems to be a general consensus that the best way to get people out to events is to work with professors. Here’s the gradient as far as their involvement: Write it on t[...]

Facebook debuted as a way for students to network and find “friends”. When asked, some professionals in Student Affairs are hesitant while others support its use as an innovative c[...]